MA-MA
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The Original Bag, meant for everyday use, nods to the classic Rimowa travel suitcase, while carrying an identity of its own. It is meant to be carried morning to night, displaying its versatility through the way it is worn and what items are held within it.
“The city that never sleeps.” We wanted to capitalize on the famous phrase here by creating an all day experience for the launch event: Daily Rimowa.
The Newsstand was conceptualized to pop up from morning to night and would be a one stop shop for all of your everyday needs to fill your everyday Rimowa Original Bag. In the morning, the Newsstand would be the place for customers to pop in, pick up a cup of coffee, buy some everyday essentials, read the paper, and be on their way. In the evening, the newsstand would turn into a bar/dj set-up for a proper cocktail event to celebrate the launch of the bag.
The goal was to emphasize the temporal versatility of this bag by showcasing it within these versatile experiences throughout the day.
Credits
Design & Creative Direction: MA-MA
Graphic Identity: SMLXL