Nike x La Cortez | 2018
In collaboration with Nike Women, Maria Sherapova, and Something Special Studios, MA-MA designed a one-day influencer and press event at the Bandier store in Soho, NYC. The room included a complete photo installation of the campaign’s imagery, photographed by Driely Carter. In advance of the event, MA-MA also designed a special edition, modern-day women’s “briefcase.” The heavyweight PVC bag came equipped with a few loose neoprene compartments for all essentials (laptop, wallet, keys, makeup bag), as well as, a transparent shoe bag for the new Sherapova x La Cortez shoe.
Creative Direction: Thomas Pregiato
Production: Something Special Studios