Nike x Carhartt WIP | 2018

For the launch of Nike x Carhartt WIP’s collection, MA-MA designed a simple exhibition to showcase the products and campaign imagery for a one-night event at Nike’s 45 Grand space in Soho, New York. Touching on the raw and refined nature of both brands, we juxtaposed orange powder-coated chainlink aluminum-framed podiums with pristine acrylic boxes as encasements for the new shoe collection. The walls were lined with custom retail displays and over-scaled framed campaign imagery.

Design: MA-MA
Production: Something Special Studios
Fabrication: Blue Revolver