Nike x Carhartt WIP | 2018
For the launch of Nike x Carhartt WIP’s collection, MA-MA designed a simple exhibition to showcase the products and campaign imagery for a one-night event at Nike’s 45 Grand space in Soho, New York. Touching on the raw and refined nature of both brands, we juxtaposed orange powder-coated chainlink aluminum-framed podiums with pristine acrylic boxes as encasements for the new shoe collection. The walls were lined with custom retail displays and over-scaled framed campaign imagery.
Design: MA-MA
Production: Something Special Studios
Fabrication: Blue Revolver
![](https://freight.cargo.site/t/original/i/275cba9907110e5a39c99f50a2e298426c6baf2a86f5bf37b192bd04cb2ceab4/NIKE_GRAND_0039-HDR.jpg)
![](https://freight.cargo.site/t/original/i/178d0757071a8c8a04866437b0d198179bdedab1fe79dd55ea1f8d4f9eaaf7b7/NIKE_GRAND_0106.jpg)
![](https://freight.cargo.site/t/original/i/70d39d5321f8f90b31de07a47c9fe171cbcee98ff471d1fa73db5f41f17a2e98/NIKE_GRAND_0061.jpg)
![](https://freight.cargo.site/t/original/i/6cd1debfcc218fc9f71976bd6e43f45f4c2f24010bfc832bcdbcfcd2657213bd/NIKE_GRAND_0424.jpg)
![](https://freight.cargo.site/t/original/i/c42bf7b747cf306350513b4ab04a6c6e793773b844144613d8556d14935ab4df/NIKE_GRAND_0506.jpg)
![](https://freight.cargo.site/t/original/i/f2d31d5a35085a235254de470fd964f981ec306d38bd9e49eb0638f2342b51f4/NIKE_GRAND_0079.jpg)
![](https://freight.cargo.site/t/original/i/053c9c8b9e5565dadcfbb4e846a6f10fb8b757e833562fae4c6d87d640f3c3e8/NIKE_GRAND_0416.jpg)