Nike x Brahaus | 2018
In collaboration with Nike Women, Nike Sportswear, and Something Special Studios, MA-MA designed a traveling popup structure: Brahaus. Brahaus is a space for women to customize and try on sports bras. The house is equipped with a pegboard display wall, central customization zone, display lockers, and fitting rooms. The elements are enclosed within an aluminum grid structure which opens up to provide awnings/shade by use of a white scrim which mitigates sun penetration. Brahaus popped up in upstate New York at a weekend-long event for The Wing.
Production: Something Special Studios
Fabrication: Production Glue