Nike Victory Swim Launch | 2019

The Nike Victory Swim media launch at the Nike World Headquarters in Portland, Oregon, USA, introduced the brand’s new Modest Swimwear Collection. Occupying the headquarter’s Prehall and Rotunda, MA-MA aimed to create an environment that simulated that of an underwater scene. Using reflective dichroic film panels, Nike’s campaign video footage, and distinct lighting techniques, we were able to achieve just that.

Design: MA-MA
Fabrication: Gallagher