Nike Air Max Day | Soho Store | 2018

In conjunction with the 2018 Nike Air Max Day festivities, MA-MA designed a set of “voting booths” that sat on the main floor of Nike’s Soho New York location. The white cylindrical voting booths invited customers to interact with the interface and vote for their favorite Air Max shoe that was designed during the five-day On Air program at Williamsburg’s Industria Warehouse.

Design: MA-MA
Production: Something Special Studios