Nike Air Max Day | 2019
Over the course of two weeks, MA-MA worked with Nike New York and Something Special Studios to design several activations throughout Manhattan and Brooklyn to promote and celebrate the new Air Max release. During the first week, a mobile unit bus travelled to each of NYC’s five boroughs, inviting visitors to enter and interact with product, videos, and a display of a series of “experiments” designed by artist, Luke Michael Todd. A multi-day educational workshop in the Nike Soho store followed. The activation culminated in a large celebration at Brooklyn Steel.
Design: MA-MA
Experiment Designs: Luke Michael Todd
Production: Something Special Studios
Fabrication: Production Glue
![](https://freight.cargo.site/t/original/i/82b53d85097084de801e62613be3234e22a173b1821a0c555bcd461923a8b3fc/SS-NIKE-AIR-BUS--BRONX-000581_LOW-RES.jpg)
![](https://freight.cargo.site/t/original/i/ca78120f77d48e991bd19a781a997b7ab9b07173ba4588db37a85c91ea737cb6/20190321---Department-of-Unimaginable---Beauty-Shots----18.jpg)
![](https://freight.cargo.site/t/original/i/53de79849067b40afc589babe9cbc581facbf8aabe870aca90c7935e49e5b2ec/20190321---Department-of-Unimaginable---Beauty-Shots----25.jpg)
![](https://freight.cargo.site/t/original/i/2e59247c6a68c80a735e5d4681f29ea7699a6ae7045920d6a6fe1037e2114865/20190322---Nike-Soho-6th-Floor-Beauty-Shots---8.jpg)
![](https://freight.cargo.site/t/original/i/711cdc50b5d84f87865aed9453bb1b892569bce7e58bd6a84f4026e14025c79e/20190326---Air-Max-Day-Party-at-Brooklyn-Steel---29.jpg)
![](https://freight.cargo.site/t/original/i/aff389b59139a363f4cda8d02fc57bee409a26acdd6516a616cedaa343ad0d7c/20190326---Air-Max-Day-Party-at-Brooklyn-Steel---15.jpg)