Nike Air Max Day | 2019

Over the course of two weeks, MA-MA worked with Nike New York and Something Special Studios to design several activations throughout Manhattan and Brooklyn to promote and celebrate the new Air Max release. During the first week, a mobile unit bus travelled to each of NYC’s five boroughs, inviting visitors to enter and interact with product, videos, and a display of a series of “experiments” designed by artist, Luke Michael Todd. A multi-day educational workshop in the Nike Soho store followed. The activation culminated in a large celebration at Brooklyn Steel.

Design: MA-MA
Experiment Designs: Luke Michael Todd
Production: Something Special Studios
Fabrication: Production Glue