Nike Air Max Day | 2018

The On Air program invites Nike’s global community to create their very own concept for a brand new Air Max shoe through a five-day educational and experiential event. One winner ultimately sees their design concept come to life and distributed worldwide. For this multi-day event, MA-MA transformed Williamsburg’s 4500 square foot Industria Warehouse into a multi-faceted flexible eventspace that included a classroom/workshop area, gift shop, entry gallery, and a projection installation.

Design: MA-MA
Creative Direction: Thomas Pregiato
Production: Something Special Studios
Fabrication: Production Glue