Nike Air Max Day | 2018
The On Air program invites Nike’s global community to create their very own concept for a brand new Air Max shoe through a five-day educational and experiential event. One winner ultimately sees their design concept come to life and distributed worldwide. For this multi-day event, MA-MA transformed Williamsburg’s 4500 square foot Industria Warehouse into a multi-faceted flexible eventspace that included a classroom/workshop area, gift shop, entry gallery, and a projection installation.
Design: MA-MA
Creative Direction: Thomas Pregiato
Production: Something Special Studios
Fabrication: Production Glue
![](https://freight.cargo.site/t/original/i/54d2485d4d3f40040e6e01d3b17a5e04e46d46d850f36808ab0deb237df5a7c9/Nike_NYC_Air_1205.jpg)
![](https://freight.cargo.site/t/original/i/b4e3c0a5b577dab5a67172dbeb7da3dab741ae000e21924637c72899bfaf3764/Nike_NYC_Air_1319.jpg)
![](https://freight.cargo.site/t/original/i/b634ae7314ed99ade4107c9224bdb2b66155d338e3e021ac550c8027ba48f0b9/Nike_NYC_Air_1321.jpg)
![](https://freight.cargo.site/t/original/i/17f9f87b71d03aeabc4059202fdd0f8b4d0f3e64a42a143b2d98bc95ea278f85/Nike_NYC_Air_1318.jpg)
![](https://freight.cargo.site/t/original/i/bfac9eb5b24308a1e2176854959c4cc2f8608063fa5ec13c979b2b6df01ab596/Nike_NYC_Air_1192.jpg)
![](https://freight.cargo.site/t/original/i/cebe88d629bda5a7498fb47c46af9e3fe2dd4a2b6a495c7eb394ef4ee9afe4cb/Nike_NYC_Air_1195.jpg)