NIKE x CARHARTT WIP 2018


LOCATION | 45 GRAND, SOHO, NY
TYPE | ONE NIGHT LAUNCH EVENT
PRODUCTION | SOMETHING SPECIAL STUDIOS
FABRICATION | BLUE REVOLVER


FOR THE LAUNCH OF NIKE x CARHARTT WIP’S COLLECTION, MA-MA DESIGNED A SIMPLE EXHIBITION TO SHOWCASE THE LINE OF PRODUCTS AND CAMPAIGN IMAGERY FOR A ONE-NIGHT LAUNCH EVENT AT NIKE’S 45 GRAND SPACE.

THE MATERIALS USED FOR THE EXHIBITION WERE MEANT TO TOUCH ON THE RAW AND REFINED NATURES OF BOTH BRANDS. HERE, WE USED ORANGE POWDER-COATED ALUMINUM-FRAMED PODIUMS WITH ORANGE CHAINLINK INFILLS TO DISPLAY THE SHOES. THE SHOES WERE ENCASED IN A PRISTINE ACRYLIC BOX WITH INTEGRATED FLOURESCENT TUBE LIGHTING. TO FURTHER EMPHASIZE THE “WORK IN PROGRESS” NATURE OF THE CARHARTT BRAND, WE SHOWCASED THE AIR FORCE 1 IN FOUR STAGES OF DECONSTRUCTION.

LINING THE WALLS, OVERSIZED ORANGE ALUMINUM FRAMES HUNG FROM THE CEILING, DISPLAYING THE CAMPAIGN IMAGERY. CUSTOM-DESIGNED APPAREL DISPLAYS ALSO LIVED ON THE PERIMETER WALLS.