NIKE BRAHAUS 2018



LOCATION | TRAVELING, NYC
TYPE | MULTI-DAY TRAVELING POPUP
PRODUCTION | SOMETHING SPECIAL STUDIOS


IN COLLABORATION WITH SOMETHING SPECIAL STUDIOS, NIKE WOMEN, AND NIKE SPORTSWEAR, MA-MA DESIGNED A TRAVELING POPUP STRUCTURE: BRAHAUS.

BRAHAUS IS A SPACE FOR WOMEN TO CUSTOMIZE AND TRY ON SPORTS BRAS, AS WELL AS, LOUNGE AND MINGLE. THE HOUSE IS EQUIPPED WITH A PEGBOARD DISPLAY WALL, CUSTOMIZATION ZONES, “LOCKER ROOM” DISPLAY, AND FITTING ROOMS. IT IS ENCLOSED WITHIN AN ALUMINUM GRID STRUCTURE THAT OPENS UP TO PROVIDE AWNINGS/SHADE BY USE OF WHITE SCRIM THAT MITIGATES SUN PENETRATION.