NIKE AIR MAX DAY 2018



LOCATION | INDUSTRIA WILLIAMSBURG, BROOKLYN
TYPE | 5 DAY POPUP EVENT
SIZE | 4,500 SQ FT
PRODUCTION | SOMETHING SPECIAL STUDIOS
FABRICATION | PRODUCTION GLUE


THE ON AIR PROGRAM INVITES NIKE’S GLOBAL COMMUNITY TO CREATE THEIR VERY OWN CONCEPT FOR A BRAND NEW AIR MAX SHOE THROUGH A FIVE DAY EDUCATIONAL/EXPERIENTIAL EVENT. ONE WINNER ULTIMATELY SEES THEIR DESIGN CONCEPT COME TO LIFE AND DISTRIBUTED WORLD-WIDE.

MA-MA WAS TASKED WITH DESIGNING THE SPATIAL EXPERIENCE FOR THIS ON AIR WORKSHOP EVENT. WILLIAMSBURG’S INDUSTRIA WAREHOUSE WAS TRANSFORMED INTO A MULTI-FACETED FLEXIBLE EVENTSPACE THAT INCLUDED AN ENTRY TUNNEL, GIFT SHOP AND GALLERY SPACE, CLASSROOM/WORKSHOP AREA, AND A PROJECTION INSTALLATION.