NIKE AIR MAX DAY 2019



LOCATION | NEW YORK CITY
TYPE | MULTI-DAY TRAVELING POPUP
PRODUCTION | SOMETHING SPECIAL STUDIOS
FABRICATION | PRODUCTION GLUE


IN COLLABORATION WITH SOMETHING SPECIAL STUDIOS, ARTIST LUKE MICHAEL TODD, AND NIKE NEW YORK, MA-MA DESIGNED A FEW DIFFERENT TYPES OF ACTIVATIONS FOR THIS YEARS AIR MAX DAY (AMD) FESTIVITIES.

DURING THE FIRST WEEK, A MOBILE UNIT BUS TRAVELLED TO EACH OF NYC’S FIVE BOROUGHS, PROMOTING THE LATEST AMD RELEASE. “EXPERIMENTS” DESIGNED BY ARTIST, LUKE MICHAEL TODD, AS WELL AS, THE LATEST PROMOTIONAL VIDEOS AND COLLECTION. 

A MULTI-DAY WORKSHOP IN THE NIKE SOHO STORE FOLLOWED, WHERE VARIOUS DESIGNERS/ARTISTS DEVELOPED CURRICULA TO TEACH KIDS ABOUT SUBJECTS LIKE COLOR THEORY, PATTERNING, ETC. 

THE LAST PART OF THE AMD EXPERIENCE WAS A LARGE CELEBRATION WHICH TOOK PLACE AT BROOKLYN STEEL IN WILLIAMSBURG, BROOKLLYN. HERE, THE VENUE WAS TRANSFORMED FOR A NUMBER OF MUSICAL ACTS AND CELEBRATION.