Houseplant
Packaging redesign for Houseplant; a cannabis brand founded by Seth Rogen for its launch into the U.S. market (originally from Canada). Taking Houseplant’s existing logotype and symbol as the starting point, we developed a typographic and illustration system that helped unify and revamp the brand’s new wide range of products and overall communications.
The redesign includes the introduction of a wider typographic system with a custom typeface that is based on the original logotype, a unifying illustration system that helps represent the forms of the products packaged within, and a fresher color palette with brighter hues to convey the vibrancy of the company.
The structural packaging itself maintains a simple design; a solid colored drawer system, in which the complimenting color is featured within the typography, line illustration, pull tab, and eco-foam within. In line with the company’s goal to be more sustainable, we also designed a series of recyclable tin ‘jars’ to house the cannabis goods, as well as, tin cases for pre-roll joints. The ‘jars’ have been designed such that they can stack like legos, acting as a collectible and reusable keepsake. In efforts to keep the packaging as sustainable and with as little waste as possible, we designed a simple label wrap for the tins made out of cardstock paper with printed graphics.
Project done in collaboration between MA-MA and Pràctica.
Structural Packaging Design: MA-MA
Identity and Packaging System Design: Pràctica
Product Design for Tin Jars and Pre-Roll: MA-MA
Typeface Creative Direction: Pràctica
Typeface Design and Production: Tipografies
Animations and 3D Renders: Dani Avila
![](https://freight.cargo.site/t/original/i/58db56684961be8f4241840a067145a59e96719e60de5a7bef08f282ac65dc56/Houseplant-Shot04-A.jpg)
![](https://freight.cargo.site/t/original/i/b1a70d1e2ece0b6dfd09f462ba3b3e14aa17f2a559750fe3ce648a2877c349c3/Houseplant-Shot01-B.jpg)
![](https://freight.cargo.site/t/original/i/690e79e49fe87ae82886944d368f20f9c9c741b21c30a4e5c6440fdc1e24f7ad/Houseplant-Shot02-A1.jpg)
![](https://freight.cargo.site/t/original/i/65f48ae11c9b623f8f56168224950dd8f124525149ff53f71bc67ed28accaea5/Houseplant-Shot01-C2.jpg)
![](https://freight.cargo.site/t/original/i/6af9ee961eab46089e67f3c22c9be304dd5bf47f70afe3a3d913298f87ae195e/Houseplant-Shot13-E2-MidGrey.jpg)
![](https://freight.cargo.site/t/original/i/4c0cd80fbe06670a5eaaac6beced46f1c4bdf70ef32193221661574a46ba5678/Houseplant-Shot05-C-Pink.jpg)
![](https://freight.cargo.site/t/original/i/dd15ab3184878f3b182f9ed530afca2050864b56f8064580c0214582bf29c4fe/Houseplant-Shot06-A3.jpg)
![](https://freight.cargo.site/t/original/i/b2790eb4da3973399e004a16b2be8c95c8f9b6ae5ef8ca692757998103851f90/Houseplant-Shot11-A.jpg)
![](https://freight.cargo.site/t/original/i/10de4f444be35f7a3deafdb00e83726aaaecd476752801d7697bcf9862d652e9/Houseplant-Shot08-F.jpg)
![](https://freight.cargo.site/t/original/i/98635302053327efdfd31182e8a7d375d5800ff86c56ef7e467cc61b904351eb/Houseplant-Shot08-E.jpg)
![](https://freight.cargo.site/t/original/i/b722f789444c4c6562dd8622da0dda7964ea1a8e890effe3dede0380e5663bfb/Houseplant-Shot09-B.jpg)
![](https://freight.cargo.site/t/original/i/cd38b5be6657cebdd4e5223d209946b07788b5a902537c85674f5c3b743dd1e3/Houseplant-Shot08-A-Detail.jpg)
![](https://freight.cargo.site/t/original/i/bc5fd5f37a75a494a08196566b45e98475b3f418ad29991ed539986078fd2436/Houseplant-Shot08-A.jpg)
![](https://freight.cargo.site/t/original/i/b766ca0f6e567f908b981373f5cd0d32417b69a45db53d4b59a9b1ca40c9d169/Houseplant-Shot08-B3.jpg)